{"id":918,"date":"2018-10-11T15:08:48","date_gmt":"2018-10-11T12:08:48","guid":{"rendered":"https:\/\/planet-www.com\/marketing-tutorials\/?p=918"},"modified":"2024-11-04T12:03:54","modified_gmt":"2024-11-04T09:03:54","slug":"online-marketing-terms","status":"publish","type":"post","link":"https:\/\/planet-www.com\/marketing-tutorials\/online-marketing-terms\/","title":{"rendered":"\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0647\u0627\u0645\u0629:<\/h2>\n\n\n\n<p>ROI<br>Return On Investment<\/p>\n\n\n\n<p>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/p>\n\n\n\n<p>TAM<br>Total Available Market<\/p>\n\n\n\n<p>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0644\u064a \u0627\u0644\u0645\u062a\u0627\u062d<\/p>\n\n\n\n<p>FBA<br>Feature Benefit Advantage<\/p>\n\n\n\n<p>\u0645\u064a\u0632\u0629 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646\u0641\u0639\u0629<\/p>\n\n\n\n<p>IR<br>Increase Revenue<\/p>\n\n\n\n<p>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u064a\u0631\u0627\u062f\u0627\u062a<\/p>\n\n\n\n<p>RC<br>Reduce Cost<\/p>\n\n\n\n<p>\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641<\/p>\n\n\n\n<p>EM<br>Expand Market share<\/p>\n\n\n\n<p>\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629<\/p>\n\n\n\n<p>CMS<br>Content Management System<\/p>\n\n\n\n<p>\u0646\u0638\u0627\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/p>\n\n\n\n<p>UI<br>User Interface<\/p>\n\n\n\n<p>\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/p>\n\n\n\n<p>UX<br>User eXperience<\/p>\n\n\n\n<p>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/p>\n\n\n\n<p>WPO<br>Web Performance Optimization<\/p>\n\n\n\n<p>\u062a\u062d\u0633\u064a\u0646 \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0642\u0639<\/p>\n\n\n\n<p>RWD<br>Responsive Web Design<\/p>\n\n\n\n<p>\u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0645\u062a\u062c\u0627\u0648\u0628<\/p>\n\n\n\n<p>SEO<br>Search Engine Optimization<\/p>\n\n\n\n<p><a href=\"https:\/\/planet-www.com\/ar\/search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b<\/a><\/p>\n\n\n\n<p>SEM<br>Search Engine Marketing<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b<\/p>\n\n\n\n<p>SERP<br>Search engine results pages<\/p>\n\n\n\n<p>\u0635\u0641\u062d\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u062c\u0648\u062c\u0644<\/p>\n\n\n\n<p>SMO<br>Social Media Optimization<\/p>\n\n\n\n<p>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/p>\n\n\n\n<p>SMM<br>Social Media Marketing<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/p>\n\n\n\n<p>CRO<br>Convert Rate Optimization<\/p>\n\n\n\n<p>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/p>\n\n\n\n<p>LP<br>Landing Pages<\/p>\n\n\n\n<p>\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 (\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621)<\/p>\n\n\n\n<p>C2A<br>Call To Action<\/p>\n\n\n\n<p>\u0627\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u062c\u0631\u0627\u0621<\/p>\n\n\n\n<p>CRM<br>Customers Relations Management<\/p>\n\n\n\n<p>\u0646\u0638\u0627\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/p>\n\n\n\n<p>URL<br>Uniform Resource Locator<\/p>\n\n\n\n<p>\u0627\u0644\u0648\u0635\u0644\u0629 \u0627\u0648 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0648 \u0627\u0644\u0645\u0639\u0644\u0645 \u0627\u0644\u0641\u0631\u064a\u062f<\/p>\n\n\n\n<p>DNS<br>Domain Name System<\/p>\n\n\n\n<p>\u0646\u0637\u0627\u0645 \u0627\u0633\u0645\u0627\u0621 \u0627\u0644\u062f\u0648\u0645\u064a\u0646\u0627\u062a<\/p>\n\n\n\n<p>ICANN<br>Internet Corporation for Assigned Names and Numbers<\/p>\n\n\n\n<p>\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/p>\n\n\n\n<p>KPI<\/p>\n\n\n\n<p>Key Performance Indicators<\/p>\n\n\n\n<p>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0627\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/p>\n\n\n\n<p>B2B<\/p>\n\n\n\n<p>Business to Business<\/p>\n\n\n\n<p>\u064a\u064f\u0642\u0635\u062f \u0628\u0647 \u062a\u0639\u0627\u0645\u0644 \u0634\u0631\u0643\u0629 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0623\u062e\u0631\u0649 \u0645\u0628\u0627\u0634\u0631\u0629<\/p>\n\n\n\n<p>B2C<\/p>\n\n\n\n<p>Business to Customer<\/p>\n\n\n\n<p>\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0647\u0627\u0645\u0629 :<\/h3>\n\n\n\n<p>Mindset<\/p>\n\n\n\n<p>\u0636\u0628\u0637 \u0627\u0644\u0639\u0642\u0644 (\u0639\u0642\u0644\u064a\u0629)<\/p>\n\n\n\n<p>Competitive analytics<\/p>\n\n\n\n<p>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/p>\n\n\n\n<p>Lead Generation<\/p>\n\n\n\n<p>\u0647\u0648 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u062d\u0645\u0644\u0629 \u0627\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 .<\/p>\n\n\n\n<p>Landing Page<\/p>\n\n\n\n<p>\u0635\u0641\u062d\u0629 \u0645\u062e\u0635\u0635\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062e\u062f\u0645 \u063a\u0631\u0636 \u0645\u062d\u062f\u062f \u0648\u0647\u062f\u0641\u0647\u0627 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0648\u062c\u0647\u0629 \u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 .<\/p>\n\n\n\n<p>\u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f \u062d\u0648\u0644 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: <a href=\"https:\/\/planet-www.com\/marketing-tutorials\/top-shortcuts-in-e-marketing\/\" data-type=\"link\" data-id=\"https:\/\/planet-www.com\/marketing-tutorials\/top-shortcuts-in-e-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0623\u0647\u0645 40 \u0627\u062e\u062a\u0635\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a> \/ <a href=\"https:\/\/planet-www.com\/marketing-tutorials\/the-most-important-terms-in-electronic-marketing\/\" data-type=\"link\" data-id=\"https:\/\/planet-www.com\/marketing-tutorials\/the-most-important-terms-in-electronic-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0623\u0647\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<br><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0637\u0644\u0627\u0628 \u0643\u0648\u0631\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062c\u062f\u0648\u0646 \u0627\u0647\u0645 \u0627\u0644\u0627\u062e\u062a\u0635\u0627\u0631\u0627\u062a \u0645\u0639 \u062a\u0631\u062c\u0645\u062a\u0647\u0627 \u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/p>\n","protected":false},"author":1,"featured_media":919,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,54,56],"tags":[232,1279],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","category-social-media-marketing","category-search-engin-marketing","tag-232","tag-1279"],"jetpack_featured_media_url":"https:\/\/planet-www.com\/marketing-tutorials\/wp-content\/uploads\/2018\/10\/omni-channel-marketing.jpg","_links":{"self":[{"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":8,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"predecessor-version":[{"id":6037,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/posts\/918\/revisions\/6037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planet-www.com\/marketing-tutorials\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}