{"id":1753,"date":"2021-08-19T17:16:34","date_gmt":"2021-08-19T17:16:34","guid":{"rendered":"https:\/\/planet-www.com\/ar\/?p=1753"},"modified":"2021-08-21T06:25:51","modified_gmt":"2021-08-21T06:25:51","slug":"understand-campaigns-results","status":"publish","type":"post","link":"https:\/\/planet-www.com\/ar\/understand-campaigns-results\/","title":{"rendered":"\u0641\u0647\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u064a\u0629"},"content":{"rendered":"<p>\u0641\u0647\u0645 \u0648\u062a\u0642\u064a\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0647\u0648 \u0645\u0646 \u0627\u0644\u0627\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 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\u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 ( \u0627\u0639\u0644\u0627\u0646 \u062f\u0648\u0627\u0631 ) \u0623\u0648 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0641\u064a\u062f\u064a\u0648 \u0648\u0637\u0628\u0639\u0627 \u064a\u0648\u062c\u062f \u0646\u0635 \u0645\u0643\u062a\u0648\u0628 \u0648\u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 <strong>\u0632\u0631\u0627\u064b \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621<\/strong> \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 (Call to action ) .. \u0643\u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0623\u064a\u0642\u0648\u0646\u0629 \u0645\u0627 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0646 \u0639\u0628\u0631 \u0631\u0633\u0627\u0626\u0644 \u0628\u0631\u0646\u0627\u0645\u062c ( whatsapp ) \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0628\u0631\u0646\u0627\u0645\u062c ( Messenger ) \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0644\u0627 \u0627\u0644\u062d\u0635\u0631 .. \u0648\u064a\u062a\u0645 \u0645\u0639\u0631\u0641\u0629 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0641\u0639\u0644\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0639\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u062b\u0627\u0628\u062a\u0629 \u062a\u0642\u062f\u0645\u0647\u0627 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0643\u0645\u0648\u0642\u0639 \u0641\u064a\u0633\u0628\u0648\u0643 \u0645\u062b\u0644\u0627\u064b .<\/p>\n<h3>\u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 :<\/h3>\n<p>\u062a\u0646\u0642\u0633\u0645 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0625\u0644\u0649 \u0642\u0633\u0645\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646:<\/p>\n<h4>\u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0623\u0648\u0644 : \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0642\u064a\u0627\u0633 \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 :<\/h4>\n<p><strong>1 &#8211; \u0645\u0624\u0634\u0631 \u0627\u0644\u0640 ( Impression ) :<\/strong> \u0623\u064a \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0623\u0634\u062e\u0627\u0635 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0645\u062a\u0646\u0648\u0639\u064a\u0646 : \u062d\u064a\u062b \u064a\u062a\u0645 \u0627\u062d\u062a\u0633\u0627\u0628 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0633\u0648\u0627\u0621\u064b \u0623\u0643\u0627\u0646 \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0646\u0641\u0633 \u0627\u0644\u0634\u062e\u0635 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629 \u0623\u0648 \u0648\u0635\u0648\u0644\u0647 \u0644\u0646\u0641\u0633 \u0627\u0644\u0634\u062e\u0635 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629<br \/>\n\u0641\u0627\u0644\u0645\u0647\u0645 \u0647\u0646\u0627 \u0647\u0648 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 &#8230;<\/p>\n<p><strong>2 &#8211; \u0645\u0624\u0634\u0631 \u0627\u0644\u0640 ( Reach ) :<\/strong> \u0623\u064a \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0648\u0627\u062d\u062f \u0630\u0627\u062a\u0647 .. \u0648\u064a\u0639\u0628\u0631 \u0639\u0646\u0647 \u0628\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0646\u0641\u0633 \u0627\u0644\u0634\u062e\u0635 \u0633\u0648\u0627\u0621\u064b \u0648\u0635\u0644\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629 .. \u0641\u0627\u0644\u0645\u0647\u0645 \u0647\u0646\u0627 \u0647\u0648 \u0639\u062f\u062f \u0627\u0644\u0627\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644 \u0627\u0644\u064a\u0647\u0645 \u0627\u0644\u0627\u0639\u0644\u0627\u0646 &#8230;<\/p>\n<p><strong>3 &#8211; \u0645\u0624\u0634\u0631 \u0627\u0644\u0640 ( Frequency ) :<\/strong> \u0623\u064a \u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0648\u0635\u0648\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0644\u0634\u062e\u0635 \u0646\u0641\u0633\u0647 \u0644\u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062a \u062e\u0644\u0627\u0644 \u0632\u0645\u0646 \u0645\u0639\u064a\u0646 &#8230;<\/p>\n<p>\u0648\u064a\u062a\u0645 \u0627\u062d\u062a\u0633\u0627\u0628 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u062e\u0644\u0627\u0644 7 \u0623\u064a\u0627\u0645 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 .. \u0623\u064a \u0648\u0635\u0648\u0644 \u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0646\u0641\u0633 \u0627\u0644\u0634\u062e\u0635 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629 \u062e\u0644\u0627\u0644 7 \u0623\u064a\u0627\u0645 &#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>\u064a\u0645\u0643\u0646 \u062a\u0645\u062b\u064a\u0644 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 :<\/p>\n<p>Reach x Frequency = Impression<\/p>\n<p>\u0648\u062a\u0639\u0643\u0633 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0627\u0644\u0648\u062b\u064a\u0642 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 &#8230;<\/p>\n<p>\u0625\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0645\u0627\u0645 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0648\u0647\u0648 \u064a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0645\u0627\u0645 \u0639\u0645\u064a\u0644 \u0642\u062f\u064a\u0645 \u0644\u062f\u064a\u0647 \u0648\u0644\u0627\u0621 \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 .. \u0648\u064a\u062d\u0643\u0645 \u0630\u0644\u0643 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0646\u0648\u0639 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 .. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0647\u0648 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f \u0644\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0645\u0633\u0628\u0642\u0627\u064b .. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0635\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0645\u0639\u062f\u0644 \u062a\u0643\u0631\u0627\u0631 \u0638\u0647\u0648\u0631\u0647 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0645\u0627\u0645 \u0646\u0641\u0633 \u0627\u0644\u0634\u062e\u0635 \u0643\u064a \u0646\u0635\u0644 \u0644\u0623\u0634\u062e\u0627\u0635 \u062c\u062f\u062f .<\/p>\n<p>\u0648\u0646\u0639\u0628\u0631 \u0639\u0646 \u0630\u0644\u0643 \u0628\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a :<\/p>\n<p>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 = 1<\/p>\n<p>\u0623\u064a \u0623\u0646 : Impression = Reach<\/p>\n<p>\u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0647\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647 \u0648\u0625\u0642\u0646\u0627\u0639\u0647 \u0628\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u0645\u062b\u0644\u0627 \u0641\u064a\u062c\u0628 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0623\u0646 \u064a\u062a\u0643\u0631\u0631 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0623\u0645\u0627\u0645\u0647 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629 \u0644\u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0634\u063a\u0648\u0644\u0627\u064b \u0648\u0644\u0627 \u064a\u0646\u062a\u0628\u0647 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u0623\u0648\u0644 \u0645\u0631\u0629 \u062d\u062a\u0649 \u064a\u0646\u0637\u0628\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0630\u0647\u0646\u0647 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0642\u0627\u0628\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0623\u0643\u0628\u0631 \u0625\u0630\u0627 \u0637\u0644\u0628 \u0645\u0646\u0647 \u0630\u0644\u0643 &#8230;<\/p>\n<h4>\u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u062b\u0627\u0646\u064a: \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u0639\u0644\u0627\u0646 :<\/h4>\n<p><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0640 ( Engagement ) :<\/strong> \u0648\u0647\u0648 \u0645\u0627 \u064a\u0633\u0645\u0649 \u0628\u0627\u0644\u062a\u0641\u0627\u0639\u0644 .. \u0648\u064a\u062a\u0645 \u0631\u0635\u062f \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0634\u0627\u0647\u062f\u0648\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0645\u0647\u0645 \u0628\u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 :<\/p>\n<p>&#8211; \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0636\u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<br \/>\n&#8211; \u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0627\u0644\u0635\u0648\u0631 \u0636\u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<br \/>\n&#8211; \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0639\u0628\u0627\u0631\u0629 : \u0627\u0642\u0631\u0623 \u0627\u0644\u0645\u0632\u064a\u062f<br \/>\n&#8211; \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0631\u0627\u0628\u0637 \u0645\u0639\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<br \/>\n&#8211; \u0643\u062a\u0627\u0628\u0629 \u062a\u0639\u0644\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0634\u0648\u0631<br \/>\n&#8211; \u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0629 \u0625\u0639\u062c\u0627\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0634\u0648\u0631<br \/>\n&#8211; \u062d\u0641\u0638 \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u0641\u064a \u062e\u0627\u0646\u0629 \u0627\u0644\u0645\u062d\u0641\u0648\u0638\u0627\u062a<br \/>\n&#8211; \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/p>\n<p><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0640 (Results ) :<\/strong> \u0623\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0641\u0639\u0644\u064a\u0629 .. \u0648\u064a\u0642\u064a\u0633 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0644\u0645\u0637\u0644\u0648\u0628 ( Call to action ) : \u0648\u0647\u0648 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0645\u062f\u0649 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0648\u0627 \u0641\u064a \u0627\u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0635\u0627\u062d\u0628 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062b\u0644\u0627 &#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>\u0645\u062b\u0627\u0644 \u062a\u0648\u0636\u064a\u062d\u064a<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive aligncenter wp-image-1755\" src=\"https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001.png\" alt=\"\u0641\u0647\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a\" width=\"720\" height=\"720\" srcset=\"https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001.png 1080w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-300x300.png 300w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-1024x1024.png 1024w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-150x150.png 150w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-768x768.png 768w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-600x600.png 600w, https:\/\/planet-www.com\/ar\/wp-content\/uploads\/2021\/08\/understand-ads-results.001-100x100.png 100w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u0648\u0644\u0634\u0631\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0628\u0634\u0643\u0644 \u0639\u0645\u0644\u064a \u0648\u0627\u0636\u062d \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u062d\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0633\u0627\u0628\u0642\u0627\u064b \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0633\u0646\u0623\u062e\u0630 \u0645\u062b\u0627\u0644\u0627\u064b \u0639\u0646 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0629 \u062a\u0645 \u0625\u062c\u0631\u0627\u0624\u0647\u0627 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0641\u064a\u0633\u0628\u0648\u0643 :<\/p>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 :<\/strong> \u0633\u0646\u062d\u062f\u062f \u0628\u062f\u0627\u064a\u0629\u064b \u0645\u0639 \u0645\u0648\u0642\u0639 \u0641\u064a\u0633\u0628\u0648\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 &#8211; \u062a\u062d\u062f\u064a\u062f \u0639\u062f\u062f \u0627\u0644\u0623\u064a\u0627\u0645 \u0627\u0644\u062a\u064a \u0633\u064a\u0638\u0647\u0631 \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u2013 \u0641\u0626\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 .. \u0648\u0647\u0643\u0630\u0627 &#8230;<\/p>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 :<\/strong> \u0646\u062d\u062f\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0641\u0631\u0636 \u0627\u0646\u0646\u0627 \u0633\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 10.000 \u0645\u0631\u0629 \u0648\u0635\u0648\u0644 \u0639\u0627\u0645\u0629 Impression \u0623\u064a \u0623\u0646 \u0641\u064a\u0633 \u0628\u0648\u0643 \u0633\u064a\u0642\u0648\u0645 \u0628\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u00a0 10.000 \u0645\u0631\u0629 ..<\/p>\n<p><em>* \u0648\u0647\u0646\u0627 \u064a\u062c\u0628 \u0627\u0644\u062a\u0646\u0648\u064a\u0647 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0629 \u0647\u0627\u0645\u0629 : \u0623\u0646 \u0645\u0648\u0642\u0639 \u0641\u064a\u0633\u0628\u0648\u0643 \u064a\u0642\u0648\u0645 \u0628\u0627\u062d\u062a\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0627\u0621\u0627\u064b \u0639\u0644\u0649 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0640 ( Impression ) \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u0634\u062e\u0635 \u0646\u0641\u0633\u0647 \u0623\u064a : \u0627\u0644\u0640 : ( Reach )<\/em><\/p>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 :<\/strong> \u0628\u0639\u062f \u0628\u062f\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 .. \u0633\u0646\u0641\u062a\u0631\u0636 \u0623\u0646\u0646\u0627 \u062d\u0635\u0644\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 :<\/p>\n<p>1 ) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0639\u0644\u064a\u0627\u064b \u0647\u0645 5000 \u0634\u062e\u0635 \u0625\u0630\u0627\u064b \u0644\u0642\u062f \u0634\u0627\u0647\u062f \u0643\u0644 \u0634\u062e\u0635 \u0645\u0646\u0647\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0631\u062a\u064a\u0646 .. \u0648\u0646\u0639\u0628\u0631 \u0639\u0646 \u0630\u0644\u0643 \u0627\u0635\u0637\u0644\u0627\u062d\u064a\u0627\u064b :<\/p>\n<p>Impression = 10.000<br \/>\nReach = 5000<br \/>\nFrequency = 2<\/p>\n<p>\u0645\u0639 \u0627\u0644\u0639\u0644\u0645 \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u062d\u062f\u064a\u062f \u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0628\u0647\u0627 &#8230;<\/p>\n<p>2 ) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0628\u0643\u062a\u0627\u0628\u0629 \u062a\u0639\u0644\u064a\u0642 \u0623\u0648 \u0639\u0645\u0644 \u0645\u0634\u0627\u0631\u0643\u0629 \u0644\u0644\u0645\u0646\u0634\u0648\u0631 \u0623\u0648 \u0648\u0636\u0639 \u0639\u0644\u0627\u0645\u0629 \u0625\u0639\u062c\u0627\u0628 &#8230; \u0625\u0644\u062e = 1000 \u0634\u062e\u0635 &#8230;<\/p>\n<p>3 ) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0641\u0639\u0644\u064a Call to action \u0648 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0631\u0627\u0628\u0637 \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u0639\u0628\u0631 = 100 \u0634\u062e\u0635 \u0645\u062b\u0644\u0627 &#8230;<\/p>\n<p>4 ) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0639\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 = 10 \u0623\u0634\u062e\u0627\u0635 .. \u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 <em><strong>\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong><\/em> ( \u0648\u0647\u064a \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0627\u062c\u0631\u0627\u0621 )\u00a0 <em><strong>\u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/strong><\/em> \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u0628\u0631 \u0639\u0645\u0646 \u062a\u0648\u0627\u0635\u0644 \u0641\u0639\u0644\u064a\u0627 \u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0646 .. \u0644\u0627\u0646\u0647 \u0644\u064a\u0633 \u0643\u0644 \u0645\u0646 \u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0632\u0631 \u0633\u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0646 &#8230;<\/p>\n<p>5 ) \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u0642\u0645\u0646\u0627 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646\u0647\u0627 = 5 \u0623\u0634\u062e\u0627\u0635 .. \u0648\u064a\u0639\u0628\u0631 \u0639\u0646\u0647 <em><strong>\u0628\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629<\/strong><\/em> &#8230;<\/p>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 :<\/strong> \u0633\u0646\u0642\u0648\u0645 \u0628\u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0643\u0644 \u0645\u0627 \u0633\u0628\u0642 .. \u0628\u062f\u0627\u064a\u0629\u064b \u0646\u0646\u0648\u0647 \u0627\u0649 \u0623\u0646 \u0645\u0648\u0642\u0639 \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643 \u0647\u0648 \u0645\u0646 \u064a\u062d\u062f\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 Impression \u0648\u0627\u0644\u0640 Results<\/p>\n<p>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0640 10 \u0622\u0644\u0627\u0641 Impression \u062a\u0639\u0627\u062f\u0644 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u0627\u064b \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0645\u0628\u0644\u063a 100 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 .. \u0648\u0642\u062f \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 100 \u0631\u0633\u0627\u0644\u0629 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0628\u0631 \u0628\u0631\u0646\u0627\u0645\u062c Messenger \u0645\u062b\u0644\u0627 \u0639\u0644\u0649 \u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0646\u0647 \u0647\u0648 \u0632\u0631 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0627\u062c\u0631\u0627\u0621 .. \u0625\u0630\u0627\u064b : \u062a\u0628\u0644\u063a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 ( <strong>\u0646\u062a\u064a\u062c\u0629<\/strong> ) \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 : 1 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 .. \u0645\u0639 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0645\u062a\u063a\u064a\u0631 \u0648\u0644\u064a\u0633 \u062b\u0627\u0628\u062a\u0627\u064b \u0648\u064a\u0628\u0642\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0631\u062a\u0628\u0637\u0627\u064b \u0628\u0627\u0644\u0640 Impression &#8230;<\/p>\n<p>\u0628\u0645\u0627 \u0623\u0646 10 \u0623\u0634\u062e\u0627\u0635 \u0641\u0642\u0637 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0639\u0628\u0631 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0625\u0630\u0627\u064b \u062a\u0628\u0644\u063a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 <strong>\u0644\u0644\u0640\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/strong> : 10 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 &#8230;<\/p>\n<p>\u0628\u0645\u0627 \u0623\u0646 5 \u0623\u0634\u062e\u0627\u0635 \u0641\u0642\u0637 \u0647\u0645 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0641\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0627\u0644\u0648\u0627\u062d\u062f ( <strong>\u0646\u062a\u064a\u062c\u0629 \u0646\u0647\u0627\u0626\u064a\u0629<\/strong> ) \u0647\u064a : 20 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 &#8230;<\/p>\n<p>\u0646\u062a\u0645\u0646\u0649 \u0627\u0646 \u0646\u0643\u0648\u0646 \u0642\u062f \u0648\u0641\u0642\u0646\u0627 \u0641\u064a \u0634\u0631\u062d \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u0646\u0639\u0643\u0633 \u0627\u064a\u062c\u0627\u0628\u0627 \u0639\u0644\u0649 \u0641\u0647\u0645\u0643\u0645 \u0644\u062d\u0645\u0644\u0627\u062a\u0643\u0645 \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0627\u0641\u0636\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u0647\u0645 \u0648\u062a\u0642\u064a\u064a\u0645 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